Where to buy Souvenirs in Copenhagen

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Where to buy Souvenirs in Copenhagen
Where to buy Souvenirs in Copenhagen

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The best part of your family and friends coming back from trips is always the souvenirs they bring back. People look forward to and cherish the souvenirs they receive for a long time. So when you’re shopping for souvenirs on a trip, it’s important to choose them thoughtfully. Which is why I decided to put together this guide on where to buy souvenirs in Copenhagen.

Luckily for you, the spirit of entrepreneurship is high and alive in Denmark, and you won’t struggle to find Danish gifts. There are new and classic, affordable and luxurious companies to shop from. You’ll find something for everyone on your list, no matter how small the budget or how picky the recipient.

Having lived in Copenhagen, I know where to go to buy meaningful, useful gifts beyond the postcards and fridge magnets you will find in touristy areas. But first,

How Much Money Do I Need to Buy Souvenirs in Copenhagen?

It’s not secret that Copenhagen is a very expensive city. However, aside from housing and dining out, other things are not that expensive. In fact, I found groceries and high street fashion to be even cheaper than Canada.

When it comes to how much money to allocate for souvenirs, that depends on a few factors:

  • how much do you want to spend
  • how many people you’re shopping for
  • what types of souvenirs you’re looking to buy

For the budget traveller, I would budget 10 USD per person. You can find very interesting souvenirs even on a low budget. As for those who have the means to purchase more expensive souvenirs, sky’s the limit.

Where to buy Souvenirs in Copenhagen?

Having said that, here are some of the stores I recommend:

Flying Tiger Copenhagen

By far the best place to buy souvenirs is Flying Tiger Copenhagen. It is a Danish company that’s been around since 1995, although they have since expanded to the UK, Italy, and Spain. It is a great place for all travellers to buy souvenirs.

From quirky toys, kitchen stuff, games, tote bags, to useful stationery, you will find something for everyone here. They also have cookies and candy for those who prefer edible gifts. However, I found that notebooks in particular seem to sell very well for some reason.

Flying Tiger also has a lot of seasonal merchandise. A couple of years ago in February, they were selling Oscar Trophies. Wouldn’t that be quite the souvenir for someone who enjoys acting?

In addition, prices are very affordable, with many items that cost under 10 USD.

Flying Tiger Copenhagen has multiple locations throughout the city and it’s impossible not to walk past one during your trip. However, I recommend the one on Frederiksborggade near the Round Tower because it’s very centrally located and it’s larger than the others.

Magasin du Nord

With a large selection of affordable and somewhat expensive Danish and international brands, Magasin du Nord is a great place to purchase souvenirs for the special people in your life. Today, this department store has multiple locations across Copenhagen, but the first and largest location is at Kongens Nytorv Square.

If you’re looking to purchase a practical souvenir for a special person, I would recommend a scarf or a bag from a Danish brand. And if your budget allows, a nice jacket. These things are easy to travel with as you don’t have to worry about them breaking. However, you can also find beautiful tea mugs and small kitchen accessories.

Some Danish brands you will find at Magasin du Nord include:

  • ARKK Copenhagen
  • Bang & Olufsen
  • Jore Copenhagen
  • Bundgaard
  • Knabstrup Ceramics
  • MarMar Copenhagen
  • Bodum
  • Mette Ditmer
  • Georg Jensen
  • Mads Nørgaard
  • DAY Birger et Mikkelsen
  • ROTATE Birger Christensen
  • ECCO
  • Spring Copenhagen
  • Ilse Jacobsen
  • Samsøe Samsøe
  • Han Kjøbenhavn
  • Rains

In the basement, there is a food store where you can find all sorts of Danish snacks and sweets to bring back home. In the summer time, they have huge piles of traditional Danish butter cookie tins, and they are incredibly popular among tourists.

If you don’t have a lot of time, I recommend stopping by either the Flying Tiger or Magasin du Nord. That way you can shop for everyone on your list at once. However, if you’re looking for more curated gifts, going to individual stores is better as you’re more likely to find unique and interesting items.


One of the most popular Danish furniture and design brands, Hay has a showroom right next to the shopping street Strøget. While you may not be able to buy furniture, you can definitely find small items like pillows, towels, wall clocks, throws, and decorative items. Prices are fairly high but not outrageous. You can expect to spend 50-100 USD per gift.

Stine Goya

If you’re shopping for a fashionista, a stop by Stine Goya is a must. The brand was created in 2006 to provide a colorful alternative to the black and grey clothes Scandinavians tend to wear on repeat. Stine Goya has two locations in Copenhagen: one conveniently located right next to the King’s Garden and a second one in Østerbro. Their clothes have been seen on the likes of Hailey Bieber, Kendal Jenner, Lily Collins, Kate Hudson, and lots of influencers. Expect to spend around 100 USD for small accessories and between 200 and 500 USD for clothing.

Stine Goya is one of my favourite Danish clothing brands, and one that is quite popular among young women in Denmark. Thus it’s a great place to stop by if you’re shopping for a daughter, granddaughter, or close friend.

Samsøe Samsøe

With a focus on affordable luxury, Samsøe Samsøe offers youthful clothing inspired by the utilitarian Copenhagen street style. As with all Scandinavian brands, the aim is to provide long-lasting quality and timeless style. The brand started as a jewelry store in 1993, but it soon expanded to include t-shirts and knitwear. Since 2000 Samsøe Samsøe has grown to a fairly large international brand. They have a large store on Strøget, but you can also find their products at Magasin du Nord and Illum. Pricing wise, you can expect to spend 100 to 300 USD, although they also have some more affordable gift options like tote bags and hats.


On the popular Strøget Street, you will find the Pandora flagship store. Perhaps you didn’t know (I didn’t either), but this affordable jewelry brand is Danish. It was opened in Copenhagen in 1982, and makes a great place to shop for a young person who likes wearing jewelry. Since charm bracelets are the most popular item, I recommend buying a bracelet and a Copenhagen specific charm. Pandora stores are available in 65 countries now, and the recipient of your gift can just add more charms to the bracelet you gift them. You can expect to spend under 100-200 USD per person at Pandora.


Also on Strøget you will find the flagship LEGO store, a must-stop if you’re buying souvenirs for children and children at heart. Although a large building kit can be quite expensive, there are also small, affordable souvenirs you could buy such as keychains, and tiny building sets. Given that Denmark is the home of LEGO, you’ll also find exclusive items that aren’t available elsewhere.


Created in the late 1960s with the intention to bring some happiness to the people, the Hoptimist has since become a quintessential Danish gift. If you want to give a souvenir that sparks joy, the Hoptimist is your best bet. Although Gustav Ehrenreich, the creator of the Hoptimist has long died, all new designs are created according to his prototype: a circle and an ellipse. The originals were Bumble with the wide eyes and tiny top hat, and Bimble with the smiley eyes. But today there is a Hoptimist for every occasion from holidays, to graduations, weddings, and everything in between. There are small and large ones, plastic and wooden ones, with prices ranging from around 20 USD to a little over 100 USD. You can find them at Magasin du Nord and some souvenir shops.


With a well-designed store in the Ole Haslund Hus near Strøget, RAINS is a great place to buy Danish outerwear and waterproof clothing. The company was started in 2012 with the intention to reinvent the traditional rain jacket. They aim to create high quality minimalist yet practical items. Prices range from around 100 USD for small items and bags all the way up to 700 USD for winter parkas. RAINS is a good place to buy functional souvenirs for outdoorsy people.

Bang & Olufsen

Started in Struer Denmark in 1925, Bang & Olufsen produces luxury consumer electronics. Their largest product line includes speakers and headsets, although they also produce televisions and computers in collaboration with HP. Bang & Olufsen products are beautifully designed, with an elegant, minimalist flare. They are a thoughtful souvenir for a very special person in your life who enjoys good sound. The most affordable speakers cost around 300 USD and the most affordable headphones are around 500 USD. However, in true Scandinavian style the products are created to last a lifetime and so in the long term, they may be worth it. You can find their store at Østergade 18, near Kongens Nytorv Square.

Royal Copenhagen

Since 1775 Royal Copenhagen has been producing porcelain. The company was originally started by the queen Juliane Marie with the intention to grow the country’s economy and improve the quality of life for its people. It was at the queen’s wishes that each piece is stamped with three  hand-painted waves, symbolizing Denmark’s waters: the Sound, the Great Belt and the Little Belt.

There are multiple stunning collections. The oldest one being the Blue Fluted Full Lace, which was first created in 1775 and then revised in 1885.

The Royal Copenhagen is a great place to buy souvenirs for those who enjoy arts and home decor. However, their products can get a bit expensive. A mug can cost over 100 USD, but keep in mind they are all made and painted by hand in Denmark. Products also come with a 2 year breakage warranty.

The Royal Copenhagen store is located on Strøget and it’s always popular among tourists.

Georg Jensen

With a focus on silverware, the Georg Jensen company was founded in 1904 in Copenhagen. After trying sculpting for several years, Georg Jensen worked as a silversmith, when he decided to start his own company. Today at Georg Jensen, they sell a variety of gold and silver jewelry, cutlery, dinnerware, home decor, and watches. They have multiple stores in Copenhagen, but the largest and most popular is located on Strøget. You can expect to spend 300 USD and more for a silver bracelet, while a watch is around 1,000 USD. At Georg Jensen you can find thoughtful gifts for both men and women, young and old. They won’t be cheap, but they will last.


This high-end fashion brand for women is very popular in Scandinavia, building a cult-like following in the recent years. GANNI was first started in 2000 as a cashmere brand, but it wasn’t until the 2010s when the company was overhauled and its popularity exploded. Today GANNI is B corp certified, meaning that it meets certain standards of social and environmental performance, as well as transparency and accountability. From cotton dresses to leather cowboy boots, their products are frequently worn by popular fashion influencers. This makes GANNI a great place to buy souvenirs for a fashionable teenage girl/ young woman. Prices range from 100 USD for small accessories to 800 USD for jackets and coats. You can find GANNI items at Magasin du Nord and Illum.


Speaking of Illum, this is a beautiful department store with luxury Danish and international brands. Although you can find some really nice items for the special people in your life, I don’t think it’s possible to find anything that will cost under a few hundred dollars. They carry clothing and accessories for both men and women. In the basement you can grab a cake and coffee, while on the top floor they have some casual restaurants. If you have the budget, Illum is a nice place to buy practical, luxurious souvenirs.

Souvenir Shops

Of course I have to mention souvenir shops. You can get all sorts of affordable gifts in these shops from keychains, magnets, shirts, candy, mugs, games, and even small statues. My favorite ones are the Little Mermaid replicas. You can expect to spend 5-30 USD per person per gift.

When looking for a souvenir shop, you really don’t have to search too hard. There are many of them, particularly around Strøget, and usually they have some sort of Viking statue hanging in front of the store.


And lastly the airport is a great place to buy souvenirs for your loved ones back home. Not only that you don’t have to drag the gifts with you across the whole town, but you get to buy them tax free! I fully recommend buying a DAY tote bag if you’re shopping for a woman. Every woman in Copenhagen has one since they are very practical. I got mine on sale for under 60 USD and it makes a great travel companion. Likewise you can get small keychains like this cute one I found for around 12 USD. And of course you can find traditional Danish sweets like butter cookies and marzipan.

These have been my suggestions for buying souvenirs in Copenhagen. With prices ranging from as low as 5 USD, and an endless supply of goods, you will definitely find something for everyone on your list. The only problem might be having to stop yourself from buying too much.

Are you traveling to Copenhagen soon? If you found this article useful, bookmark it so you can reference it later.

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